A new rumor claims Apple is readying an iOS-powered connected TV, possibly for release as early as this fall.
A former Apple executive, speaking anonymously, said the company plans to “blow Netflix and all those other guys away” by bundling Apple TV + iTunes inside a physical display, DailyTech reports. Apple is reportedly teaming up with a major supplier to provide the rebranded television sets, the source noted.
When questioned why an OEM would cut into its sales by providing Apple with units, the source said, “If you have to be competing with somebody, you want to be competing with yourself.”
The tipster indicated a planned fall launch, while noting that the product could get pushed to next year because of Apple’s “high standards.” A fall launch could coincide with the launch of the next-generation iPhone, as well as iOS 5 and iCloud.
“You’ll go into an Apple retail store and be able to walk out with a TV. It’s perfect,” the source said. According to the unverified report, the iOS-driven televisions would support third-party apps.
Rumors of an Apple Smart TV have existed for years, with Piper Jaffray analyst Gene Munster repeatedly forecasting the product. Munster has suggested that an Internet-connected TV from Apple may have a starting price in the range of $2,000.
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